Why you should introduce Infographics in your Marketing Strategy

Rajinder Singh   |   16/02/2019
infographic marketing

Hope you liked our previous blog postings which were focussed on how to improve your online presence, get quality traffic, increase prospects and sales and maximize profitability. In the last blogs, we discussed how responsive web design and creative graphic design will help your business grow. We also discussed the importance of valuable and unique content and the power of search engine optimization. No doubt, these strategies are effective in paving the road to a successful online future for businesses.

In this blog post, we will see how introducing Infographics in your business strategy will help you grow your business. Today digital world is growing at a very fast pace. And so does the huge amount of content it contains. You can have access to unlimited amount of content or information on almost any topic. And this makes it very challenging on how to make your content stand out from others. Here in comes the importance of infographics. They have seen a huge rise in popularity over the last few years because audience require quick and compelling information to grab quickly in their busy schedules.

Infographics are engaging, visual representations of information and data created using good graphic design. It is all about creating a visual story with the help of comprising images, icons, colour, graphs, lines and charts. They are considered more powerful marketing tools than a simple page of text.

More user engagement

There is a popular saying, "a picture speaks a thousand words". A picture conveys information in a very simple way which is easier to access. It grabs the attention in the first instance, stirs emotion, creates curiosity and makes complex concepts simple. If you break up the text into smaller sections with the help of eye-catching images to take your audience through information, it will work wonders. You will be successful in engaging your customers as you will be communicating your message to the audience in a far more captivating way.

More memorable

According to the findings, human brains are more likely to interpret and store images over any other form of information So with great infographics, you will be able to create a long lasting impression on the minds of your customers about your products and services. The more visually compelling your content, the more likely people will remember your information as compared to someone who is just using simple plain text.

Easily shareable

The file format of infographics is generally found in png.jpg. or pdf. These formats can be easily shared across social media platforms and via email. This will increase the probability of greater exposure and hit rates for both information and the content posting them. So, there are higher chance of infographics going viral than just a simple page of information.

Search Engine Optimization

Using an infographic will be extremely useful for the search engine optimization of your brand's website. Your visitors will stay longer when you treat them with quality information combined with engaging imagery. This will reduce bounce rates and increase the chances of more clicks. And when we talk about social media channels such as Twitter and Facebook, infographics can be useful in supporting engagement from followers, increasing likes, shares, comments and achieving new followers.

We strongly believe an infographic offers many benefits for boosting your online presence. It can provide you a great way to clearly convey your message, increase interest in your business and build a robust brand identity.

Get started now!

Get in touch with us with your requirements. We promise to help you with an eye-catching infographic to help you grow online.


Rajinder Singh

Fountainhead of Immense Art Private Limited, a leading web design agency in Chandigarh offering cutting-edge UX/UI consulting & design, custom build and SEO friendly web design & development, and, interactive digital product design services.